+ Concept Development

The work process starts with a needs analyses – followed by ideation during which we engage with you to set goals, establish visions, and develop frameworks for new brands. Our broad brand-development expertise facilitates fast, stress-free processes for developing platforms that support everything from visions to products.

+ Product Design

The design team takes over after our concept developers create the primary platform. Individually adapted garments are developed – based on your objectives. And entire collections are created to strengthen and support your identity, design language, and unique characteristics. To create optimal garments, we integrate our vast design experiences in functional sports with your personal vision
– while accounting for materials, sewing, and users’ requirements. We work in parallel with graphic and visual expression regarding logos, badges, labels, hangtags, packaging, and store exposure.

+ Sourcing & Production

We’ve worked with factories worldwide, and we always tailor production based on budget, quality requests, delivery times, and of course, Mother Nature. All our production partners comply with all applicable standards regarding workplaces, chemical use, and sustainability. Close cooperation with the authorities and ongoing follow-up by our team assure that all environmental regulations are followed. Our standards are some of the toughest in the industry. Read more here >>

+ Analysis & Research

The first step is obviously to analyze and identify your requirements – a process in which we guide you through various questions and decisions so we can integrate your wants and needs into a brand concept. Once complete, analyses and research lead to design and development.

+ Design & development

Here we work on two parallel levels:
Our textile team sketches designs, selects materials, and finds technical and functional solutions for garments.

Our graphic concept developers create identity and expression for brand names, logos, labels, and everything else that frames the garments and gives them distinctive identities.

All this work is done closely with our customer.

+ Inspection & follow-up

The only way to ensure excellence over time is to constantly test garments and perform quality controls. We inspect factories and workplaces and check various permits. We test garments’ durability and examine stitching, materials, and details to ensure that final products meet our rigorous requirements.

Read more about regulations and inspection procedures We follow here >>

+ Code of Conduct

All our subcontractors are required to sign and follow our Code of conduct, and we continuously check that they do so.

+ Customer guidance

We help all our customers find the most environmentally friendly practices for developing, producing, and transporting their new collections. We provide advice and develop close collaborations in which our experience and expertise are the best tools.

+ Traceable and recycled

Today, large parts of our collections are traceable (wool and down are fully traceable). And when we use synthetic materials, we strive to integrate the maximum amount of recycled materials in our garments.