Creators &
Innovators
of your
Brand
Concept

Creators &
Innovators
of your
Brand
Concept

Brand Dayz are creators, innovators, and designers.
Our experts enhance and transform visions into reality. Thanks to our extensive sports-industry experience, we can facilitate simple, successful branding journeys. We work with overall concepts – from creating the brand and platform to the garment deliveries in stores.

Our Founder and CEO, Jon Inge Gullikstad, has 30+ years of experience in brand building in the sports market with brands like Ulvang, Bavac, Johaug, and Northug in his portfolio.

Frank Solli, COO, has just as long experience but specializes in logistics, sourcing, and product development.

Welcome to Brand Dayz – an agency that makes your branding journey a smooth ride.

+ Concept Development

The work process starts with a needs analyses – followed by ideation during which we engage with you to set goals, establish visions, and develop frameworks for new brands. Our broad brand-development expertise facilitates fast, stress-free processes for developing platforms that support everything from visions to products.

+ Product Design

The design team takes over after our concept developers create the primary platform. Individually adapted garments are developed – based on your objectives. And entire collections are created to strengthen and support your identity, design language, and unique characteristics. To create optimal garments, we integrate our vast design experiences in functional sports with your personal vision
– while accounting for materials, sewing, and users’ requirements. We work in parallel with graphic and visual expression regarding logos, badges, labels, hangtags, packaging, and store exposure.

+ Sourcing & Production

We’ve worked with factories worldwide, and we always tailor production based on budget, quality requests, delivery times, and of course, Mother Nature. All our production partners comply with all applicable standards regarding workplaces, chemical use, and sustainability. Close cooperation with the authorities and ongoing follow-up by our team assure that all environmental regulations are followed. Our standards are some of the toughest in the industry. Read more here >>

+ Logistics & Transport

Our logistics team takes over once concept design, product development, and production plans are finalized – so you can accurately deliver your offerings on time to designated sites.
With a well-developed logistics system, we manage transport
by car, boat, train, and air – from Asia and Europe. We work long-term with our partners to offer secure deliveries that meet designated delivery times and environmental goals. We strive for sustainable transports, i.e., low- and zero-emission, energy-efficient, and affordable.

Our simple, logical processes facilitate quality – thanks to our wide-ranging expertise in branding and production.

Our simple, logical processes facilitate quality – thanks to our wide-ranging expertise in branding and production.

+ Analysis & Research

The first step is obviously to analyze and identify your requirements – a process in which we guide you through various questions and decisions so we can integrate your wants and needs into a brand concept. Once complete, analyses and research lead to design and development.

+ Design & development

Here we work on two parallel levels:
Our textile team sketches designs, selects materials, and finds technical and functional solutions for garments.

Our graphic concept developers create identity and expression for brand names, logos, labels, and everything else that frames the garments and gives them distinctive identities.

All this work is done closely with our customer.

+ Inspection & follow-up

The only way to ensure excellence over time is to constantly test garments and perform quality controls. We inspect factories and workplaces and check various permits. We test garments’ durability and examine stitching, materials, and details to ensure that final products meet our rigorous requirements.

Read more about regulations and inspection procedures We follow here >>

+ Productions & deliveries

Our worldwide network of long-term partners enables safe, dependable productions and deliveries. We handpick producers to suit your requirements on price, quality, and production volume. All suppliers, regardless of location, comply with strict environmental standards from us, local authorities, and international organizations.

Sustainability

Everyone in the clothing industry has responsibility
for minimizing resource usage in manufacturing and transport; selecting sustainably produced materials, which are then sewn and distributed in a way that minimizes climate impact; and working with producers that provide fair working conditions, offer good wages, and assume their social responsibilities.

Read more here about our sustainability work, social responsibility, and minimized environmental impact >>

+ Code of Conduct

All our subcontractors are required to sign and follow our Code of conduct, and we continuously check that they do so.

+ Customer guidance

We help all our customers find the most environmentally friendly practices for developing, producing, and transporting their new collections. We provide advice and develop close collaborations in which our experience and expertise are the best tools.

+ Traceable and recycled

Today, large parts of our collections are traceable (wool and down are fully traceable). And when we use synthetic materials, we strive to integrate the maximum amount of recycled materials in our garments.

+ Quality control

We regularly implement quality checks to ensure that garments deliver what we promise. Certain garments and materials are also inspected in laboratories for extra rigorous controls.

+ Code of Conduct

+ Sustainability Policy

References

We are never better than our last project, and satisfied customers are the only ones we want. So we take great pride in having returning clients who are both confident with us and successful with their brands.
Want to know more? Drop us an email, and we will tell you more about our recent and earlier projects.

References

We are never better than our last project, and satisfied customers are the only ones we want. So we take great pride in having returning clients who are both confident with us and successful with their brands.
Want to know more? Drop us an email, and we will tell you more about our recent and earlier projects.

+ Oslo
+ Stockholm
+ Riga

Get in
Touch
With us

We have offices in Oslo, Stockholm, and Riga – although we’re never more than a phone call or an email away.

+ Oslo
+ Stockholm
+ Riga

Get in
Touch
With us

We have offices in Oslo, Stockholm, and Riga – although we’re never more than a phone call or an email away.